Lavi's Blog

The Importance Of Personal Branding

Apr. 3, 2019

Branding essentially is creating the unique image around the work you do, your business, and it’s how people perceive your company. As an individual person, you have incredible stories and wonderful experiences that makes doing what you love and following your dreams feel so amazing. And in a world where social media is incredibly popular you are easily able to share your stories and experiences with the world, and is another way to “sell” yourself. Everything you put online helps shape how people think of you; your personal brand.

There are many in entertainment, fashion, and fitness that all make great use of social media to build those personal brands and for a good reason; they are awesome platforms to build up their careers and audience. However, there’s a big difference between putting up pictures that just gets attention and sharing experiences and stories that help your audience see the uniqueness in who you are and what you do. Getting attention is wonderful, may be even generating something good, but it doesn’t help if the audience you are attracting isn’t the right audience.

The “right audience” are the people that think of you the way you want to be thought of. The bigger the following you have, the more you will find that not everyone will fall in that category, but it’s important to know you have that “right audience” there as well. People are obsessed with how others think of them, and what they do, so if you build a strong personal brand, anyone one person should be able to see exactly what you’re about.

The way technology is advancing there is a lot of importance to building an amazing image online, and having that strong personal brand weaved into everything you put online. By doing this and getting seen correctly online, doors should open for you, and it will help in creating an easier path to reaching your true potential

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