Lavi's Blog

The Fresh Feeling In Recreating

Jun. 17, 2019

Last year I started to think of the work I was going differently and how I could really help clients in entertainment and fashion, and so I took a step back to think deeply and proceeded in recreating my brand with encouragement from people around me.

This brand recreation came a lot in part because I wanted to help with personal branding, but also because I realized I wasn’t truly showing the person I wanted to, and I wasn’t allowing myself to shine through the work I was doing and brand direction I was going in. With the recreation of Lavirocks I felt a fresh wave of happiness.

There are many reasons to recreate your brand, maybe you feel it’s time for something fresh like I did. Or you find yourself moving in different directions than you were expecting, and though it feels exciting it suddenly feels overwhelming because you didn’t realize the impact it would have on you.

But that’s ok! It’s really good to know it’s time to step back. Rebranding or recreating helps to enhance and enliven your personal brand so it speaks out the way you want it to.

We are often drawn to what excites us and makes us smile, and with me I loved the networking I was doing, but I felt “stuck” and knew I could reach higher and it was time for a change and something fresh. Being overwhelmed with thoughts of everything going on doesn’t always feel good and it doesn’t allow us to find happiness in it all.

Remember, personal branding is about making people think of you the way you want them too.

It’s ok to step back, find some freshness, and launch yourself in a direction that will drive your personal brand and what you do to reach your highest potential. Enhancing it so that it speaks how you want it too, reaching your audience in the most positive, impactful way that will allow you feel happy and fall in love with your personal brand online.

Determination to be consistent with your personal brand is important to going after your dreams. The more consistent you are, the more people will hire you and send you proposals for things that make sense, and the more do better and reach your true potential.

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